When it comes to web content, video is incredibly ‘sticky’. Therefore, if you’re looking to promote a new product or service, want to hit as big an audience as possible (who doesn’t?) and have them engaged from the start, video is the way to go.

The good news? Technology has made video capture and production far more accessible. In fact, if you’ve got a relatively modern smartphone, you can get cracking straight away.

Similarly, video distribution no longer requires TV advertising spots or live broadcast teams; you can simply upload your content to one of the many video streaming websites and tap into the colossal user base lying in wait. Of course, the problem is, there is way too much video content out there so in order to get your content seen you may want to check out some of the paid video promotion platforms. 

In this post, we’re going to focus on two paid video promotion platforms which offer brilliant ways for businesses to distribute and share their promotional videos.

Google TrueView

TrueView is an integral part of the YouTube experience, and if you’ve been presented with an advert whilst browsing YouTube videos, you’ve already seen it in action. Sometimes, you can skip these ads after 5 seconds, whilst others may force you to watch them for 30 seconds before playing the video you’d previously clicked on.

TrueView video campaigns were integrated into the Google Adwords advertising platform  making the management of them far easier for businesses. The control offered is fantastic; you can dictate where the video appears, add clickable links and measure the success of each campaign with advanced analytics.

You don’t need me to tell you how popular YouTube is; the audience is eye-watering in size. This fact, combined with the ability to tightly control your advert and dictate exactly who sees it, means TrueView can help you put your video in front of a very big audience cost-effectively.

Facebook Video Views

One scroll of your Facebook wall and you’ll see countless videos. Often, they’ll outnumber your friends’ holiday pictures and tales of last night’s festivities. They also garner a high number of views, likes and comments.

As a business, this can be advertising gold dust.

The strap line for Facebook’s video advertising service is ‘Tell a story using a video in your advert’ and, by combining video with a standard Facebook advert, you can do just that. You can also add call-to-action buttons and accompanying text to really make the video stand out.

Facebook recommends using this platform to show a behind the scenes look at the product or service you’re advertising but, in reality, anything goes (within reason!).

Just bear in mind that the nature of social media means you’re opening you advert up to a potential wave of comments, not all of which will be favourable, therefore you’ll need to add a dose of reputation management and commenting of your own into the mix.


The two options above are brilliant ways to cut your teeth on video advertising and, unlike simply posting a video on your website’s homepage, by using Facebook and YouTube, you’ll be tapping into a pre-made audience. That’s an audience you don’t have to build yourself, and one which is lying in wait for your next big product announcement.

Featured Image Credit https://pixabay.com/en/tv-look-gawk-watch-tv-evening-1015426/